InJoo Kim

SOOP Co., Ltd.

Live-streaming Ecosystem Lead 라이브 스트리밍 생태계 리드

2016.2 - Present (9+ years) 2016년 2월 - 현재 (9년 이상)

Korea's leading live-streaming platform serving 5,000+ creators

Key Responsibilities & Achievements 주요 업무 및 성과

Personalized Homepage Algorithm 2.3× CTR improvement

Redesigned algorithm to surface relevant creators based on viewing history and engagement patterns, solving discovery gap for mid-tier creators

Creator Acquisition & Retention Programs 170% engagement boost

Developed targeted retention strategies and onboarding flows for mid-tier creators, including analytics dashboard and community management

Large-scale Event Partnerships 60% participation increase

Orchestrated large-scale creator events like G-Star to boost platform engagement and create monetization opportunities

Key Results 주요 결과

5,000+ Active Creators

#1 Live Platform KR

9+ Years Leading

Technologies & Skills 기술 및 역량

Python SQL Data Analytics A/B Testing Product Strategy Creator Operations Community Management Event Management

MMXXII

Founder & Technical Lead 창립자 & 기술 리드

2021.1 - 2024.1 (3 years) 2021년 1월 - 2024년 1월 (3년)

Building scalable e-commerce systems from zero to $100K monthly revenue

Key Responsibilities & Achievements 주요 업무 및 성과

Business Operations Automation 99% automation achieved

Built comprehensive Python automation system reducing manual operations from 200+ hours to less than 1 hour monthly

SEO Strategy & Implementation 15+ top rankings

Developed and executed technical SEO strategy achieving 15+ top rankings in competitive niche markets

Conversion Rate Optimization 32% improvement

Implemented data-driven CRO through systematic A/B testing, improving conversion rates by 32% while scaling

Key Results 주요 결과

$100K Monthly Revenue

99% Automation Rate

15+ Top SEO Rankings

Technologies & Skills 기술 및 역량

Python JavaScript HTML/CSS SQL API Development SEO Google Analytics A/B Testing Web Scraping Process Automation Data Pipeline Product Management

Paranoid Joy

Project Manager 프로젝트 매니저

2015.4 - 2016.1 (9 months) 2015년 4월 - 2016년 1월 (9개월)

Mobile gaming marketing excellence through data-driven strategies and creative campaigns

Key Responsibilities & Achievements 주요 업무 및 성과

User Acquisition Campaign Management CPI reduced to 1.8x

Developed and executed precision-targeted campaigns across Facebook, Google, and mobile ad networks, reducing CPI from 3.2x to 1.8x industry average

Retention Strategy Optimization D7 retention 73% increase

Implemented comprehensive retention strategies that improved D7 retention from 22% to 38%, significantly enhancing user lifetime value

Performance Analytics Framework Real-time optimization

Built comprehensive tracking and attribution systems for real-time campaign optimization, enabling data-driven decision making and ROAS improvement

Key Results 주요 결과

44% CPI Reduction

73% Retention Increase

2.3x ROAS Improvement

Technologies & Skills 기술 및 역량

Facebook Ads Google Ads AppsFlyer Google Analytics Firebase Data Studio App Store Optimization Mobile Analytics A/B Testing User Acquisition Performance Marketing ROAS Optimization Campaign Management

highbrow

Project Manager 프로젝트 매니저

2014.10 - 2015.3 (6 months) 2014년 10월 - 2015년 3월 (6개월)

Strategic game publishing partnerships and high-impact event operations

Key Responsibilities & Achievements 주요 업무 및 성과

Publisher Relations Management 5+ strategic partnerships

Managed diverse publisher partnerships across different regions with varying contract terms, securing 5+ strategic contracts

G-Star Event Operations 50K+ visitors engaged

Coordinated large-scale gaming events including G-Star with multiple stakeholders, achieving maximum brand exposure

Brand Strategy Development 3x brand visibility

Developed and executed brand exposure strategies that increased visibility by 3x through targeted event participation

Key Results 주요 결과

5+ Publisher Contracts

50K+ Event Visitors

3x Brand Visibility

Technologies & Skills 기술 및 역량

Publisher Relations Contract Negotiation Partnership Management Event Planning G-Star Conference Management Brand Strategy PR Management Project Management Cross-functional Coordination Microsoft Office CRM Systems

Ntreev Soft

Project Manager 프로젝트 매니저

2012.10 - 2014.8 (2 years) 2012년 10월 - 2014년 8월 (2년)

Leading cross-cultural game publishing and localization for global markets

Key Responsibilities & Achievements 주요 업무 및 성과

Global Localization Management 3 markets launched

Successfully adapted and launched game content for Thailand, U.S., and Japan markets with culturally-relevant experiences

Quality Assurance Excellence 98% quality score

Maintained 98% quality score across multiple regional versions through rigorous QA processes and timeline coordination

Regional Customization Strategy 15 customized strategies

Developed and executed 15 customized publishing strategies tailored to each country's unique characteristics, optimizing market fit and user experience

Key Results 주요 결과

3 Global Markets

98% Quality Score

15 Regional Strategies

Technologies & Skills 기술 및 역량

Translation Management Cultural Adaptation Thai Market US Market Japan Market QA Management Testing Coordination Cross-cultural Management Remote Team Leadership Localization Tools Project Management JIRA

Projects 프로젝트

Creator Monetization Mission System

Designed and implemented gamified mission system for content creators. Achieved 82% mission participation rate and drove 42% monthly revenue growth. Built using Python, SQL, and Firebase with comprehensive A/B testing framework.

Python SQL Firebase A/B Testing

Operations Automation Platform 운영 자동화 플랫폼

Built comprehensive automation platform reducing manual operations from 200+ hours to less than 1 hour monthly. Implemented using Python, GCP, Supabase, and REST APIs. Streamlined workflows across multiple departments.

Python GCP Supabase REST APIs

Creator Subscription Service 크리에이터 구독 서비스

Launched subscription-based monetization feature for content creators. Achieved 31% increase in paid conversions through iterative UX improvements. Built with Payment APIs, React, Node.js, and PostgreSQL.

Payment APIs React Node.js PostgreSQL

Hashtag Planning 해시태그 기획

Developed intelligent content classification system improving discoverability. Enhanced average viewing duration through better content matching. Built with Python, Elasticsearch, and advanced data visualization.

Python Elasticsearch Data Visualization ML Classification

Mobile App Growth Hacking 모바일 앱 그로스 해킹

Implemented data-driven mobile growth strategies. Achieved 15% retention improvement and reduced CAC by 30% through targeted campaigns and optimization.

Firebase AppsFlyer A/B Testing Push Notifications

TTS & Voice Integration Upgrade TTS 및 음성 통합 업그레이드

Enhanced text-to-speech and voice interaction system improving user engagement and session length.

Voice AI NLP APIs User Experience

BJ Match - Creator Tournament Platform

Competitive tournament platform for creators with 60% increase in content participation and engagement.

Real-time Database WebSocket React Gamification

Streamer Instant Support System Implementation

Streamlined content support fund application process for partner streamers, reducing approval time from weeks to days through automated verification and simplified documentation requirements.

Process Automation Workflow Optimization Python Database

Creator Analytics Dashboard 크리에이터 분석 대시보드

Self-diagnostic platform helping streamers understand their performance metrics and growth opportunities. Achieved 65%+ voluntary adoption rate.

Data Visualization Service Flow Design SQL UX Research

Achievement Point System 업적 포인트 시스템

Gamified motivation platform for fans and creators. Increased user activity by 25%+ through points, achievements, and ranking systems.

Gamification Design UX Flows Reward System Data-Driven

Education 학력

Harvard University 하버드 대학교

Master of Liberal Arts in Extension Studies

Major: Data Science 전공: 데이터 사이언스

2024 - 2026

Currently pursuing ALM degree with focus on Machine Learning, Statistical Analysis, and Data Engineering. Building expertise in advanced analytics and AI applications.

University of Illinois Urbana-Champaign

Master of Business Administration 경영학 석사

Gies College of Business Gies 경영대학

2025 - 2026

MBA program focusing on strategic management, innovation, and entrepreneurship. Developing leadership skills and business acumen for technology-driven markets.

Certifications 자격증

MIT Data, Economics, and Design of Policy Certificate

DEDP Professional Certificate Program DEDP 전문 자격증 프로그램

2025

Advanced certificate in evidence-based policy design using data analytics and economic principles.

Google Data Analytics Professional Certificate

Professional Certificate Program 전문 자격증 프로그램

2023

Comprehensive training in data analysis, visualization, and insights using SQL, R, and Tableau.

MITx MicroMasters in Statistics and Data Science

Graduate-Level Certificate Program 대학원 수준 자격증 프로그램

2021 - 2022

Rigorous graduate-level program covering probability, statistics, machine learning, and data analysis using Python and R.

CV 이력서

Download my complete CV for detailed information about my experience, skills, and achievements.

Download CV (PDF)

SOOP Co., Ltd.

Live-streaming Ecosystem Lead 라이브 스트리밍 생태계 리드

Key Responsibilities & Achievements 주요 업무 및 성과

Key Results 주요 결과

Technologies & Skills 기술 및 역량

MMXXII

Founder & Technical Lead 창립자 & 기술 리드

Key Responsibilities & Achievements 주요 업무 및 성과

Key Results 주요 결과

Technologies & Skills 기술 및 역량

Paranoid Joy

Project Manager 프로젝트 매니저

Key Responsibilities & Achievements 주요 업무 및 성과

Key Results 주요 결과

Technologies & Skills 기술 및 역량

highbrow

Project Manager 프로젝트 매니저

Key Responsibilities & Achievements 주요 업무 및 성과

Key Results 주요 결과

Technologies & Skills 기술 및 역량

Ntreev Soft

Project Manager 프로젝트 매니저

Key Responsibilities & Achievements 주요 업무 및 성과

Key Results 주요 결과

Technologies & Skills 기술 및 역량

Projects 프로젝트

Creator Monetization Mission System 크리에이터 수익화 미션 시스템

Operations Automation Platform 운영 자동화 플랫폼

Creator Subscription Service 크리에이터 구독 서비스

Hashtag Planning 해시태그 기획

Mobile App Growth Hacking 모바일 앱 그로스 해킹

TTS & Voice Integration Upgrade TTS 및 음성 통합 업그레이드

BJ Match - Creator Tournament Platform BJ Match (멸망전) - 크리에이터 토너먼트 플랫폼

Streamer Instant Support System Implementation 스트리머 즉시 지원 시스템 구축

Creator Analytics Dashboard 크리에이터 분석 대시보드

Achievement Point System 업적 포인트 시스템

Education 학력

Harvard University 하버드 대학교

University of Illinois Urbana-Champaign 일리노이 대학교 어바나-샴페인

Certifications 자격증

MIT Data, Economics, and Design of Policy Certificate MIT 데이터, 경제학 및 정책 설계 자격증

Google Data Analytics Professional Certificate 구글 데이터 애널리틱스 프로페셔널 자격증

MITx MicroMasters in Statistics and Data Science MITx 통계 및 데이터 과학 마이크로마스터스

CV 이력서

Creator Monetization Mission System

BJ Match - Creator Tournament Platform

Streamer Instant Support System Implementation

University of Illinois Urbana-Champaign

MIT Data, Economics, and Design of Policy Certificate

Google Data Analytics Professional Certificate

MITx MicroMasters in Statistics and Data Science